Hillebrand Gori, the DHL Group beverage logistics unit, has launched two new GoGreen Plus solutions for ocean and air freight — Base, which allocates a 10% reduction in well-to-wake greenhouse gas emissions, and Premium, which allocates reductions of approximately 85%.

Customers select the option based on transport requirements, sustainability targets and costs. Both services apply to full-container load (FCL), less-than-container load (LCL) and air freight bookings.

What does each solution offer?

GoGreen Plus Base allocates a 10% reduction against main-haul well-to-wake emissions under a regional flat-fee pricing structure, giving beverage buyers a low-friction entry point for Scope 3 reporting on ocean and air volumes.

GoGreen Plus Premium lifts that allocation to approximately 85%, with pricing set per individual trade lane. On eligible ocean freight routes, the Premium service may also waive EU Emissions Trading System (EU ETS) maritime surcharges — a direct landed-cost lever for shippers importing wine, spirits and soft drinks into European ports.

Customers can apply either solution to individual shipments, to selected trade lanes or across larger contracted transport volumes.

How does the book-and-claim model work?

Both services rely on a verified book-and-claim methodology. Under this system, the alternative fuel does not necessarily power the vessel or aircraft carrying a specific customer's cargo.

Instead, verified emissions reductions generated by alternative fuels within Hillebrand Gori's logistics network are allocated to eligible transport activity in the same mode. For ocean freight, those reductions come from sustainable marine fuels. For air freight, the source is sustainable aviation fuel.

The decoupling of physical fuel from financial claim allows carriers to procure sustainable fuels where supply exists while shippers book reductions on the trade lanes they actually use.

Why target beverage shippers?

Hillebrand Gori operates as a beverage logistics specialist within DHL Group, moving FCL, LCL and reefer volumes of wine, spirits and non-alcoholic drinks across the major producer-to-consumer ocean corridors — Europe to North America, Europe to Asia, and South America to Europe.

"Beverage companies are looking for practical ways to make progress on transport decarbonization while maintaining efficient and resilient supply chains," said Dominique von Orelli, chief executive officer of Hillebrand Gori.

What are the commercial consequences?

For shippers:

• The 10% Base entry point addresses incremental Scope 3 reporting at a flat regional fee.
• The 85% Premium allocation supports deeper decarbonization targets on the highest-impact lanes.
• The EU ETS surcharge waiver on Premium cuts landed cost on European-imported beverage cargo.

For ocean carriers:

• Sustainable marine fuel offtake demand rises in line with allocated volumes, supporting biofuel investment at major bunker hubs.
• Book-and-claim allocation removes the requirement for bio-fuel availability on every physical sailing.

For forwarders:

• The two-tier structure simplifies Scope 3 advisory work for wine and spirits importers facing retailer and EU reporting pressure.

What trajectory is the product set on?

The launch extends Hillebrand Gori's decarbonization portfolio as beverage shippers demand greater flexibility in managing transport emissions and associated costs.

With EU ETS maritime allowances tightening and demand for verified sustainable marine fuel offtake continuing to outstrip supply, the two-tier GoGreen Plus framework gives buyers a structured entry and premium-priced option for transport-emissions allocation across the major beverage trade lanes.