Freightos puts AI agents to work on freight quoting and booking

Freightos has launched a next-generation version of its Freightos for Forwarders platform that puts AI agents directly into quoting, booking and rate management — and it claims the system can produce ready-to-send freight quotes in seconds.

The upgraded platform covers both air and ocean freight operations. It bundles carrier rates, market intelligence and digital booking tools into a single system, and it is available globally to international air and ocean freight forwarders from launch, with modular integration options.

How the AI quoting actually works

The headline feature is the introduction of AI agents into everyday forwarding workflows. These tools ingest customer enquiries arriving through different communication channels, then apply customer-specific procedures, pricing rules and profit margins to build quotations.

The practical effect, according to Freightos, is speed. Forwarding teams spend less time shuttling information between emails, spreadsheets and booking systems, and can answer customers faster. That cuts the administrative drag that slows down most quote desks.

The platform also consolidates pricing data. Contract rates, promotional tariffs and surcharges sit together in one place, so users manage pricing alongside live carrier capacity and booking options rather than juggling separate sources.

On top of that, Freightos Terminal benchmarks feed in market data. Forwarders can use those benchmarks to judge whether the rates they are offering are competitive before the quote goes out the door.

What does this change for forwarders?

Mostly, it changes the workflow. Instead of re-keying enquiry data into spreadsheets and searching rate tables, forwarders get AI-prepared quotes that already carry their own commercial rules — margins included. They keep control of their own rates, customer agreements and commercial settings inside the system, and those settings drive every quotation and booking.

The connectivity layer is substantial. The platform connects forwarders with more than 75 global air and ocean carriers through Freightos' existing network, and it adds access to the 7LFreight trucking network, so users can manage domestic and additional transport alongside their international freight.

There is also an integration route for firms that have already invested in technology. Open application programming interfaces (APIs) let companies plug Freightos' pricing data, carrier connectivity and booking functions into their existing Transportation Management Systems (TMS), Enterprise Resource Planning (ERP) software and internal platforms — without ripping out current infrastructure.

Freightos is positioning the platform one step further up the stack as well: it offers the system as a data and execution engine for forwarders building their own AI applications. In other words, a forwarder with an in-house development team can use Freightos as the plumbing behind its own tools.

Data before AI, says CEO

Pablo Pinillos, Chief Executive Officer of Freightos, said the company built the new platform around its existing carrier connectivity and operational data rather than bolting AI onto an empty shell.

"AI is only as powerful as the data, connectivity, and workflows behind it," said Pinillos.

He added that the company's goal is to strip out administrative work so freight forwarders can concentrate on customer service and business growth — a pitch aimed squarely at small and mid-sized forwarders whose margins suffer most from manual quote handling.

The design intent, the company said, is to connect commercial decisions with shipment execution in one continuous chain — from the first customer enquiry through to a confirmed booking, with no gaps where data has to be re-entered.

The bigger picture

The launch lands as forwarders face pressure on two fronts: customers demanding instant, Amazon-style quotes, and carriers digitising their own booking channels. Platforms that automate quoting while preserving forwarder-specific margins attempt to answer both at once.

Freightos' bet is that the winners in forwarding AI will be those who already own the rate data, carrier connections and transaction flows. With 75-plus carriers connected, the 7LFreight trucking network added and open APIs for TMS and ERP integration, the platform is now globally available — and how quickly forwarders adopt AI-prepared quoting will shape the next round of competition on response times.