ID Logistics Opens 41,000 sq m Automated Hub for PUMA in France

ID Logistics has inaugurated a 41,000-square-metre automated warehouse in Vendenheim, France, dedicated entirely to PUMA's business-to-business distribution — and capped the opening with a six-year renewal of the partnership, extending a collaboration that began a decade ago.

The facility, developed by LCR – Les Constructeurs Réunis, was officially inaugurated on October 21, 2026, though it has been running live operations since late 2025. The start-up followed the transfer of logistics activities from PUMA's previous site in Landersheim, meaning the platform has already carried at least a year of production volume before its ceremonial launch.

How much throughput can the site handle?

The numbers behind the ribbon-cutting are concrete. The Vendenheim platform is designed to process up to 57,000 order lines per day, with a target processing time of four hours for priority orders — a benchmark that matters directly to PUMA's wholesale and retail partners expecting rapid replenishment cycles.

The site handles footwear, apparel and accessories, with capacity flexibility built in for seasonal demand swings, the seasonal peak being the defining stress test in sportswear distribution.

At its core sits an AutoStore automated storage and retrieval system integrated with the Reflex Warehouse Management System. The installation comprises:

• 15 order-picking stations
• 12 product induction stations
• An initial storage capacity of 70,000 bins
• Expansion headroom to more than 85,000 bins by 2030

That 2030 expansion figure — roughly a 21% increase in bin capacity — signals that both parties expect volume growth rather than a static operation. ID Logistics manages the full scope of activity at the site: receiving, storage, order picking, shipping and returns, with processing priorities adjusted to customer requirements.

What does it mean for employment and operations?

The facility employs approximately 100 people on average, rising to 150 during peak periods. Staff from the Landersheim operation transferred to Vendenheim, supplemented by local recruitment and training. That is a net positive for the Alsace labour market, though the automation-heavy design means headcount scales modestly against a 57,000-line daily throughput.

Frédéric Grenier, Managing Director of ID Logistics France, framed the opening as a milestone rather than a finish line. "Ten years after the start of our collaboration with PUMA, the inauguration of Vendenheim marks a new milestone in our partnership," he said, adding that the platform was designed to meet supply chain responsiveness requirements while preserving capacity for future expansion.

Grenier's wording is worth noting: the design anticipates growth, it does not yet prove it. The 85,000-bin expansion option by 2030 remains contingent on PUMA's volume trajectory in France.

Why does PUMA call logistics a growth driver?

For PUMA, the investment is positioned as commercial infrastructure, not back-office cost. "Logistics performance is a key driver of our development in France. With this new platform, we are strengthening our ability to respond more quickly, better meet the expectations of our business partners and support our long-term growth," said Christophe Cance, Managing Director, Southern Europe, PUMA.

The building itself carries BREEAM Excellent certification and includes LED lighting, energy consumption monitoring, rooftop photovoltaic generation for self-consumption and electric vehicle charging infrastructure — sustainability credentials increasingly standard in new European contract logistics builds, but material to brand-facing tenants like PUMA.

With the six-year renewal signed and storage capacity reserved through 2030, the Vendenheim hub commits both companies to France's B2B distribution front for the foreseeable future — and the AutoStore grid's expansion slots will show within four years whether PUMA's French volumes justify the bet.