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CEVA folds Colis Privé into PAACK in European last-mile push

CEVA merges Colis Privé and PAACK into one last-mile brand covering five countries, 150 million parcels a year and 17,000 pickup points from 2027.

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Amara Osei
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CEVA Logistics unifies European last-mile operations under PAACK brand
CEVA Logistics unifies European last-mile operations under PAACK brandmarionbrun / pixabay

Key points05

  • CEVA Logistics is merging Colis Privé and PAACK into a single brand serving France, Belgium, Luxembourg, Spain and Portugal.
  • The combined network handles around 150 million parcels per year and operates more than 17,000 out-of-home delivery points.
  • The network includes roughly 8,000 delivery points in France, 8,000 in Spain and 1,500 in Belgium.
  • The PAACK brand will be introduced to customers and partners gradually from January 2027.
  • The integration supports the logistics strategy of CEVA's parent, CMA CGM Group.

CEVA Logistics is merging Colis Privé into PAACK, creating a single last-mile operator that moves roughly 150 million parcels a year across five European countries.

The combined network will run more than 17,000 out-of-home delivery points covering France, Belgium, Luxembourg, Spain and Portugal. That is a serious footprint: 8,000 pickup locations in France, another 8,000 in Spain and 1,500 in Belgium. For scale, 150 million parcels is enough to deliver one package to every household in Germany, France and Spain combined roughly once a year.

CEVA, the logistics arm of France's CMA CGM Group, frames the move as a way to simplify cross-border e-commerce deliveries. One network, one contract, five markets — that's the pitch to retailers tired of stitching together national carriers.

What does the integration actually change?

In practice, it pairs Colis Privé's established French delivery network with PAACK's technology platform. CEVA expects retailers to manage deliveries across several European markets through a single point of contact rather than parallel systems.

There is early evidence the combination works. The companies have already launched their first joint delivery solution for a major international retailer, combining both networks' capabilities to support multi-country deliveries. CEVA didn't name the customer, but the deployment suggests the operational integration is further along than the branding.

And branding is the slow part. The PAACK name will roll out gradually to customers and partners only from January 2027 — more than a year away. Until then, shippers will deal with two familiar names winding down into one.

The merger also tightens coordination between the two networks, which until now have operated as separate CEVA acquisitions. Better coordination typically means fewer handoffs, fewer failed deliveries and, in theory, lower cost per drop. CEVA said the unified business will focus on reliable delivery services, technology and closer coordination across its European operations.

Why CMA CGM wants this

The deal fits CMA CGM's broader logistics strategy. The Marseille-based group has spent years buying its way down the supply chain, from ocean freight into warehousing, contract logistics and now the final doorstep.

By combining the delivery networks, CEVA aims to strengthen end-to-end services — international freight transport, warehousing and final delivery under one roof. E-commerce customers get a broader menu of delivery options across Europe; CMA CGM gets a bigger claim on the parcel spend that used to leak to national posts and independent couriers.

For forwarders and 3PL competitors, the signal is clear. A carrier-controlled player with 17,000 pickup points and 150 million annual parcels is now competing harder for cross-border e-commerce volume in southwestern Europe. Expect DPD, Mondial Relay and the incumbent posts to respond on price and network reach.

Shippers shipping pan-European should watch two things: whether the unified network actually smooths cross-border flows, and whether the 2027 rebrand comes with renegotiated terms. Consolidation rarely happens just for tidiness.

The January 2027 rollout gives CEVA a long runway to prove the merged operation can hold service levels — and gives rivals fifteen months to poach nervous accounts.

Source: Container News

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Amara Osei

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Staff writer covering regulation, policy and their impact on Ocean and air freight, container shipping at Waybill Wire.

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